Our Capabilities

ICVM Hawk is a full-service digital agency with deep strategic, creative, and technical capabilities cultivated over nearly three decades and hundreds of client engagements. We possess a deep understanding of how to build a compelling and effective online presence. Through brand strategy, website design, SEO, PPC advertising, paid and organic social media programs, email marketing, and more, ICVM Hawk combines cutting-edge technologies with strategic thinking to create the right brand experience to engage your unique audiences.

  • Great marketing results don't happen by accident, they happen by design. We help our clients understand who they are, who they want to be, and what impact they wish to achieve. We then translate those critical underpinnings into a beautiful and effective expression of the brand that generates results.

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  • The creation of beautiful and intelligent websites is one of our core competencies. We are, first and foremost, a brand-first and design-driven agency committed to excellence at every touch point. Our team has the skill and expertise to execute any desired design experience, and our open, flexible development methodology allows for rapid deployment, better evolution over time, and maximum ROI.

    The ICVM Hawk team can provide:

    • User Experience and User Interface Design (UI/UX): Our UI and UX designers understand the complex dynamics of user attention and behavior, scrutinizing every detail of the site experience to ensure each website delivers on both the needs of the user and the strategic imperatives of the business. They artfully fuse the essence of the brand into the design with specific intention, elevating the website to serve as a true vehicle communicating all that is unique and important about your organization.
       
    • E-commerce Design + Development: At ICVM Hawk, our approach to the definition, design, and development of e-commerce platforms is inherently data-driven. We combine research and analytics with creativity and innovative technologies to deliver e-commerce experiences that drive sales and growth.
       
    • Digital Product + Platform Strategy + Development: Our strategy, UX/UI, and development teams collaborate closely to define, design, and develop superior digital products and platforms that perform. Our approach includes rapid prototyping, iterative development, and ongoing testing and refinement to maximize the value of each client’s digital channels.
       
    • Accessibility + ADA Compliance: From empathetic user experience design to the implementation of WCAG guidelines and ARIA specifications, ICVM Hawk has extensive experience in the art and science of designing websites for users requiring assistive technologies such as screen readers and alternative devices. We conduct audits for ADA compliance, consult on remediation best practices, and provide implementation services.
       
    • Database + Systems Integration: In today's information-intensive marketplace, it's all about data. Whether it's moving in and out of your site or keeping it all in synch and talking to diverse systems in real time, ICVM Hawk's database engineers can help make your website a fluid and reliable conduit within your broader information distribution network.
     

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  • Our approach to SEO starts by first analyzing our client’s situation — their web presence, current standing in organic search, and long-term business goals — and from there, developing unique strategies that employ our powerful, proven set of proprietary SEO techniques.
     
    • Keyword Research: Using industry-leading software, our SEO team conducts a deep dive into Google’s search queries for the words and phrases that provide the highest likelihood of conversion.
       
    • Onsite SEO: Our technical and content teams collaborate closely to optimize each website using the most current and effective search engine-friendly principles, including the optimization of all content, page structure, and coding so its pages will be easily found and indexed by search engines.
       
    • Backlink Campaign: A site’s backlink portfolio is the single most important aspect of its ability to rank organically in search engines and, while the quantity of external websites pointing to a given site does factor into the SEO benefit garnered, even more important are both the quality and relevancy of those sites. Our SEO team develops custom link-building and link-earning campaigns designed to dramatically expand our ranking potential by targeting backlinks from sites that send strong trust and authority signals to Google.
       
    • Content Marketing: Our SEO team develops Content Marketing programs that work in concert with our other SEO strategies. The design and execution of our content marketing programs include:
      • Content Calendar Development: We create and manage content calendars that are explicitly curated to support the overarching SEO strategy and guide the execution of the content marketing program.
      • Content Development: Based on the content calendar, writing unique long-form articles for publishing to the client’s blog and distribution across their social media channels. Articles are topically informed by research and crafted to be useful and actionable for readers while also providing extensive SEO benefit.

  • At ICVM Hawk, our work in digital advertising starts by thoroughly researching our client’s situation to identify the most effective strategy for their advertising program. We then employ cutting-edge techniques and continuous optimization to build and execute campaigns that deliver results.

    Our digital advertising offering includes the following:
     
    • Audience Research: We help clients identify who they should be targeting and how best to reach and convert that audience.
       
    • Defining Campaign Structure + Developing Campaigns: The strength of the overarching advertising program is only as good as its fundamental underpinnings. We map out Ad Account and Campaign structures with the skill and foresight needed to generate great results and maximize ad spend value.
       
    • Ad Copy Development: Writing effective ad copy is both an art and a science, requiring both creative inspiration and extensive knowledge of proven best practices. Our seasoned ad writers remove the guesswork so that success becomes a matter of intent and discipline rather than luck.
       
    • Landing Page Development: The ICVM Hawk SEO team designs landing pages with one goal in mind: to maximize conversions and ROI for the campaigns we create. We possess an intimate understanding of how to engender trust and drive action while avoiding the pitfalls and missteps that can compromise performance and wasted ad spend.
       
    • Reporting, Analysis + Optimization: At the outset of each digital advertising initiative, ICVM Hawk defines a customized collection of KPIs—shaped by the client’s needs and priorities—by which we will measure success. We leverage both analytics and real-world observations to inform a process of continuous improvement, performance optimization, and sales growth.

  • Effective social media management is a complex and multidisciplinary activity that can stump or bog down even experienced and savvy marketing departments. ICVM Hawk's range of in-house talent capabilities can serve as an invaluable force multiplier for organizations seeking to create and sustain an effective social media presence. From content creation and scheduling to graphic and video production, our team-driven approach helps our clients tame the challenging, and ever-changing social media landscape.

    Our social media management services include:
    • Identifying audience personas, conducting competitive analysis, and defining channel strategies
    • Conducting social media audits, and setting up/optimizing social properties
    • Content writing and video production
    • Social post-calendaring and scheduling
    • Community management and social listening

  • Developed to anticipate the marketing needs of small to medium-sized law firms, as well as AMLAW top-200 firms needing a robust speed-to-market solution for thought leadership and foreign language microsite initiatives, icXlegal satisfies the highest demands for quality and performance in a future-proof, and budget-friendly platform.

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  • icXpro is a subscription-based website service developed specifically for small and medium professional services organizations, and the first such service to definitively close the quality gap between generic web products and high-budget custom websites. With icXpro, you can have an agency-quality design, rich feature set, and powerful content management capabilities at a fraction of the cost of an equivalent custom website.

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  • The seeds of success or failure of most technology projects are usually sown before the project even begins. Proper rationale, dialogue, buy-in, planning, and resources are essential for securing a desirable outcome. Having a partner who asks the right (and sometimes tough) questions, listens intently, and brings industry-specific experience will help ensure that your project is a winning one.

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