Our Team
Tim Hawkes
Founder + CEO
Tim Hawkes
Founder + CEO
For over 25 years, Tim has been managing the marketing and development of digital products and programs for clients, including Ford, IBM, Avaya, Dove, SiriusXM, J&J, Nestle, MetLife, and Kraft. Tim’s expertise is in leading digital innovation grounded in effective and efficient marketing strategy. His creative and innovative approach to digital has been recognized by various industry awards and notables, including Cannes, Clios, One Show, IAB Mixx Awards, Webbys, FWA, and Awwwards. Tim is also a frequent guest lecturer on Interactive Media at the University of Miami, School of Communication, and a mentor for undergrad students working at the University of Miami’s on-campus student-run agency, Orange Umbrella. Tim holds an MBA in Marketing from Zicklin School of Business at Baruch College.
Rose Moran
Chief Revenue Officer
Rose Moran
Chief Revenue Officer
With more than 15 years of marketing and business development experience, Rose helps law firms and professional services organizations elevate their marketing strategies. Previously, she led business development and strategic marketing communications efforts for one of the fastest-growing Am Law 100 firms, advising at the firm, practice, and attorney levels across both business and consumer-facing practices. Rose holds an MBA in finance, which allows her to effectively connect data to strategy, ensuring marketing efforts drive results.
Fredrik Kridahl
Head of Digital Strategy
Fredrik Kridahl
Head of Digital Strategy
Fredrik combines extensive technical certifications with hands-on expertise in tech development, data science, and operational excellence to design, implement, and scale sophisticated SEO, SEM, and AI Search Optimization (AIO) programs that deliver measurable ROI and create sustainable competitive advantages.
Jae Jung
Chief Technology Officer
Jae Jung
Chief Technology Officer
With over 25 years of experience in technology leadership, Jae has led technology strategies and digital transformations across multiple industries, including automotive, government, and enterprise web applications. He has played a key role in developing dealership application suites, optimizing sales, finance, and service operations to enhance efficiency and profitability.
Jae has extensive experience in custom web solutions, cloud architecture, SaaS platforms, and enterprise security. He is passionate about modernizing legacy systems, streamlining workflows, and leveraging technology to drive business success. His work has helped organizations enhance operational efficiency, improve scalability, and stay ahead in an evolving digital landscape.
Jae has extensive experience in custom web solutions, cloud architecture, SaaS platforms, and enterprise security. He is passionate about modernizing legacy systems, streamlining workflows, and leveraging technology to drive business success. His work has helped organizations enhance operational efficiency, improve scalability, and stay ahead in an evolving digital landscape.
Giselle Craig
Tech Director
Giselle Craig
Tech Director
Giselle Craig brings over a decade of experience in software engineering, UX/UI design, and project management, having worked with renowned companies like Electronic Arts and fast-growing startups like Genies. Her career highlights include leading the development of complex digital platforms, managing cross-functional teams, and creating innovative, user-focused solutions that drive results. Giselle’s technical expertise spans custom development, WordPress, and scalable infrastructure, paired with a strong eye for design and usability. A problem solver at heart, Giselle excels at streamlining workflows and delivering high-quality outcomes, whether working with enterprise clients or startups. Based in Corrientes, Argentina, she’s passionate about continuous learning and leveraging her skills to help businesses turn their ideas into impactful digital products.
Teresa Tye
Account Manager
Teresa Tye
Account Manager
With more than three decades in marketing, copywriting, content optimization, and social media, Teresa brings a practical, solutions-focused approach to every project. Known for her adaptability and capability to work seamlessly with executive teams, she delivers initiatives across a wide range of industries that spark audience engagement, strengthen brand presence, and boost market share.
Over the past five years, Teresa has worked in the legal field. Before that, she spent two decades at a major greeting card company, writing copy for direct-to-consumer, business-to-business, and e-commerce channels.
She loves finding that sweet spot where creativity meets solid data. Backed by a strong work ethic and a passion for marketing, she helps organizations connect with their audiences in ways that truly resonate—and deliver results you can see.
Over the past five years, Teresa has worked in the legal field. Before that, she spent two decades at a major greeting card company, writing copy for direct-to-consumer, business-to-business, and e-commerce channels.
She loves finding that sweet spot where creativity meets solid data. Backed by a strong work ethic and a passion for marketing, she helps organizations connect with their audiences in ways that truly resonate—and deliver results you can see.
Bella Piasentin
Account Manager
Bella Piasentin
Account Manager
Bella is a project manager and strategist with experience across different industries. She has a passion for uncovering human insights and translating them into meaningful, actionable solutions. Her experience spans social and campaign strategy, marketing operations, project and account management, research, strategic consulting, and presentation creation, with a consistent focus on clarity, storytelling, and strategic rigor. She has a strong background working closely with clients, managing relationships, and serving as a trusted partner.
Daniela Carpenetti
Lead Designer
Daniela Carpenetti
Lead Designer
Daniela is a digital-savvy designer who leads the agency's creative vision. She combines her artistic talent and technical expertise to create designs that suit the needs and goals of each project, and knows how to streamline the creative process to achieve optimal results. Daniela has hundreds of successful design projects to her name and oversees the implementation of various creative endeavors.
Sreeju PK
Senior Developer
Sreeju PK
Senior Developer
Sreeju is passionate about leveraging technology to drive impactful results and streamline business processes. With over 15 years of expertise in full-stack web development, Sreeju specializes in designing and delivering scalable, user-focused web applications. His experience extends to database architecture, development, and optimization to build robust and efficient data structures. Additionally, Sreeju is skilled in server management, system monitoring, and infrastructure design, ensuring secure, high-performance environments for applications.
Ash Md
Dev Lead
Ash Md
Dev Lead
Ash Md is a tech development lead at ICVM Hawk. A problem solver at heart, Ash is committed to delivering innovative, high-quality custom tailored solutions. His is a skilled frontend developer with expertise in CMS platforms like WordPress, Shopify, and Joomla, custom coding with HTML, CSS, JavaScript, and PHP, and Responsive Design and performance optimization.
Naman Nepal
SEO Strategist
Naman Nepal
SEO Strategist
Naman brings over 12 years of experience in SEO strategy and organic growth consulting. He specializes in technical SEO, content architecture, and authority building, helping companies strengthen their organic presence in traditional search and improve visibility in AI engines. His expertise spans technical audits, structured data implementation, content engineering, and scalable link acquisition frameworks designed to drive sustainable, long-term growth.