Insights

For most law firms, the goal of online content is to drive business development and demonstrate experience. And yes, those things matter. But when firms focus only on lead generation metrics or keyword rankings, they miss the most important job their content is actually doing.

Your content is trying to confirm a decision that’s already in motion.

Choosing between a website practice page and a standalone microsite is a strategic decision that directly affects AI visibility, client perception, and business development outcomes.