Insights
-
June 4, 2026AI search platforms like ChatGPT, Perplexity, and Google's AI Overviews aren't just changing legal marketing. They're changing the path from reputation to recommendation. This post breaks down how AIO and AI-powered search visibility work, why vague digital presence is a liability for law firms of every size, and what it takes to build the structured, consistent, credible digital footprint that gets your firm found and trusted before you ever enter the room.
-
May 20, 2026Google’s recently released AI search guidance suggests that businesses, including law firms, should rely primarily on traditional SEO, reinforcing that its AI-driven results are built on the same core ranking systems as its existing search model. This is a familiar message: Keep doing SEO. Don’t overthink AI. Don’t chase new tactics.
