Webinar: Building a Sustainable Content Strategy for SEO & AI Optimization

Content drives visibility, credibility, and growth but only when it’s strategic and sustainable. For law firms, the challenge is bigger than just “publishing more.” With AI platforms like ChatGPT, Gemini, and Perplexity influencing how clients find and vet firms, your content must work harder and smarter to make an impact across SEO and AI Optimization (AIO).

In this webinar replay, you'll lean how: 

• Content drives business development. Digital content is a key part of the business development process and is used by legal buyers to validate their referral or decision.
• Content pillars provide structure. Content pillars aligned with Firm strategic goals provide structure, allowing for AI search platforms to better understand the firm.
• Thought leadership creates engagement. Practice pages that include connections to thought leadership content can increase engagement rates by 300%.
• Data informs strategy. Keyword research, platform and channel preferences, content amplification, and optimizations increase online visibility with AI and traditional search engines.
• Proactive v. reactive Content. Proactive content or evergreen content builds topical authority and sends signals to search engines about the firm to improve visibility.