Webinar: Next Gen Visibility: How AI Search is Rewriting the Rules for Law Firms

The days of using Google to research lawyers and law firms are going by the wayside — quickly. AI platforms like ChatGPT, Gemini, and Perplexity are increasingly shaping who gets found, how they’re described, and whether they’re trusted. If these platforms don’t recognize your firm — or get the story wrong — you risk being invisible or misrepresented.

In this webinar replay, our team discusses:

• What is AI Optimization (AIO) and how it differs from traditional SEO
• How AI evaluates and ranks law firms
• How to align bios and website content for AI accuracy
• How storytelling builds AI visibility and client trust
• How to measure results and link AIO to your BD goals
• A practical roadmap to get started right away

If you want to learn how to keep your law firm visible in this new era of search, you won't want to miss this webinar.

Watch the webinar and learn how to future-proof your website to remain visible and tell the story you want told.